AllOver Media proudly helped Gatorade promote its G-Series product line.
Gatorade had one goal in mind when it chose AllOver Media’s phone kiosks to advertise its G-Series product line -- to broaden the brand’s scope to reach Hispanics in their daily lives and routines.
Gatorade maximized its advertising performance by using Prime Point’s kiosks as a key campaign component to reach top quintiles in the major Hispanic markets of Los Angeles, Dallas, Phoenix, Houston and San Antonio. Nearly 600 ads were posted within 50 feet of convenience stores selling Gatorade.
AllOver Media helped Gatorade successfully carve a niche for Hispanics with a dynamite eye-catching campaign. The G-series product line and Gatorade remain one of the top-selling sports drink categories of all time!